Lucid Motors

Driving Ambition

Assigned with a task to highlight the background of individuals that work in the daily operations at EV start-up Lucid Motors, we dove right in. Alongside Becky Cassado, I creative directed and edited this series. The goal was to have these videos is to make the viewer feel as if they were having a conversation with each Lucid employee.

We selected a diverse group of employees from various departments and cultivated a trusting relationship during our interviews so that we could best tell their stories.

For this campaign we created 15 videos, ranging from engineers, to retail employees, to factory workers at the plant. The campaign included creating teasers, customer emails, and a blog post.