Winter Lifestyle Shoot

At Lucid Motors I was assigned to capture winter lifestyle footage. Our team headed to Tahoe and worked through the frigid morning sunrises to capture spectacular landscapes. This footage is used by Lucid in digital retail displays across the US, as well as in various social media campaigns. It’s designed to be ever-green so that it can continue to be used on various platforms and work cross-functionally.

 
 

Mood edit of Tahoe footage

 
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Driving Ambition